The new fund, announced by FIFA President, Gianni Infantino and Global Citizen CEO, Hugh Evans, will provide targeted support to organisations across the globe dedicated to improving education for children. Consumer donations will be enabled and supported by Shift4 as Chief Commercial Officer, Michael Isaacman explained today.
The landmark initiative will inspire new commitments from philanthropies, businesses, and individuals, and comes following the announcement of the impactful and engaging four-year partnership between FIFA and Global Citizen made at last September’s Global Citizen Festival in New York.
As part of this effort, $1 from every ticket sold to FIFA Club World Cup 2025™ matches in the United States this summer will be donated to the FIFA Global Citizen Education Fund. Tickets for the tournament’s 63 matches are available now at FIFA.com/tickets .
Additionally, proceeds from tickets sold to live music and entertainment events around the world will also support the fund, with artists including The Weeknd having already pledged their support.
And Shift4, the global leader in integrated payments & commerce technology, will become the first company to support the fund by enabling its network of over 200,000+ merchants, including restaurants, retailers, hotels, and sports venues, to accept donations from consumers at the point of sale.
Finances from the FIFA Global Citizen Education Fund will be granted into grassroots programmes in over 200 countries. Half of the funds will also be allocated to the FIFA Football for Schools (F4S) programme, a FIFA and UNESCO led initiative that advances life skills, learning, and community development through football around the world.
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