Why NPFL clubs are struggling financially

    The biggest problem facing clubs in the Nigeria Professional Football League (NPFL), is lack of proper sales and marketing strategies from their management to drive more revenue to the clubs.

    I wrote this exactly six years ago. My official facebook page brought it out today as one of the memories. You can read it below.

    Manchester United just announced a revenue of £515million for the 2015/16 season. Imagine what will happen if clubs in the Nigeria Professional Football League NPFL can be proactive in initiating sales and marketing strategies that will yield increase in revenue, then they will no longer struggle to pay salaries of their players, officials of the clubs and other engagements of the clubs.

    Here is a simple sales strategy for clubs in the NPFL. In Wikki Tourists of Bauchi, Godwin Obaje is very popular among the fans of the club . He is the leading goal scorer in the league this season with 18 goals. What stops the management of Wikki Tourists to mass produce special Godwin Obaje jersies to be sold at a token of N2,000.00 to the fans of the club. If the club is able to reach 50,000 fans and it sells Obaje’s jersies to them, the club will rake in N100m now that he is very hot before he jets out to foreign club.

    Imagine Enugu Rangers mass produced the jersey of Obinna Nwobodo or any of their star players at the same amount and sells to their fans all over Nigeria. The club would definitely make more money. What about Rivers United doing the same with their star player Bernand Ovioke . Shooting Stars releases Sunday Adetunji’s jersey for sale to their fans . Adetunji has been in fine form this season with double digit goals to his credit.

    The Peoples Enyimba of Aba have millions of followers all over Nigeria. On their payroll is Mfon Udoh , the striker that scored 23 goals two seasons ago, yet Udoh’s customized jersies were not mass produced to be sold at the time where he was toast of Nigerian football . Let me enter the camp of Kano Pillars where they have Gambo Mohammed as one of their star players and if the management of Pillars mass produced Gambo’s jersey to be sold to Kano fans, that is more money for the club.

    Anthony Okpotu is the number one player on the lips of the fans of Lobi Star of Makurdi, but you cannot find his special jersies on sale in Makurdi courtsey of the management of Lobi Star . Neighbouring Jos is the home of Plateau United . The team can boast of three star players – Bright Silas, a dynamic playmaker, Joshua Obaje, a prolific goalscorer and Danladi Isah, their safe hands in goal , but nothing to show in the merchandise of their jersies.

    Who is a die hard fan of Plateau United that will not want to buy and wear the club jersey of Silas or either of Isah and Obaje, but the management is sleeping at the football market. Imagine if the remaining clubs in NPFL follows the same track of Sales and Marketing strategies, nothing will stop these clubs from increasing their revenue .

    Sadly, most of the fans of clubs in NPFL finds it difficult to buy the club jersey of their choice due to the fact that the jersies are no where to be found, how much more the stars players in their clubs. Nigerian clubs can break free from poverty if only they can wake up from their slumber in the multi billion dollars football market . Selling players to foreign clubs is not the only avenue clubs can make more money in Nigeria outside government funding.

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